Three considered beauty essentials for the South African summer, selected by founder Jeri Mookana.
A well-edited beauty shelf has its own appeal: products you know, formulas you return to and fewer decisions between you and the day ahead. With The Laud Canon: Summer Edit, Laud Beauty brings that sensibility to the South African summer.
Chosen by founder Jeri Mookana, the edit comprises three products from independent beauty houses: a shampoo for dry scalps, a conditioning facial oil and a versatile cream colour.
Three products. Three purposes. Nothing unnecessary.
A place in the Canon
Laud Beauty discovers independent brands from around the world and brings a carefully considered selection to South Africa, assessing each for its formulation, performance and ethos.
Its philosophy is expressed in three principles: Aesthetician Curated. Consciously Chosen. Beautifully Proven.
At the centre of that approach is the Laud Canon, a permanent collection of products selected for their lasting relevance beyond the excitement of a new launch. These are the formulas Laud returns to, recommends repeatedly and believes deserve an enduring place in a beauty routine.
Each seasonal edit draws from that collection, bringing a small selection into focus.
“The Canon is our answer to too much choice,” says Jeri Mookana, founder of Laud Beauty. “Beauty has become incredibly noisy. Our customers don’t need fifty more launches competing for their attention. They want someone they trust to say: these are exceptional, these work, and this is why they are worth knowing. Nothing earns a place in the Canon by accident.”
Summer, thoughtfully edited
Long days outdoors, swimming and frequent washing can shift the priorities of a summer beauty routine. Rich textures may give way to lighter layers, while practical, versatile products earn their space in the holiday bag.
Laud’s Summer Edit responds with one product for the scalp, one for the skin and one for colour. Together, they reflect the platform’s interest in considered formulations and beauty that fits comfortably into everyday life.
“Summer has a way of stripping beauty back to what you actually use,” says Mookana. “These are the three products I would tell a friend to pack before a December holiday: one for the scalp, one for the skin and one for colour. Each has earned its place because of what is inside the bottle, and what it actually does.”
The Laud Canon: Summer Edit
Hair | Whamisa Organic Seeds Shampoo for Dry Scalp
R850 | 490ml
Scalp care takes the lead with this botanical shampoo from Whamisa. Its formula brings together fermented seed extracts, aloe and plant-derived cleansing ingredients, with a low-pH, sulphate-free approach designed for dry, uncomfortable scalps.
Laud selected it for cleansing that helps maintain softness and scalp comfort—particularly relevant when swimming and frequent washing become part of the seasonal routine.
Discover Whamisa Organic Seeds Shampoo for Dry Scalp
Skin | Urang Brightening Blue Oil Serum
R1,180 | 30ml
Urang’s Brightening Blue Oil Serum brings a luminous finish to the edit. The facial oil combines green tea seed oil, German chamomile oil and alpha-bisabolol in a formula Laud describes as lightweight and fast-absorbing.
Selected for its conditioning and soothing qualities, it offers a few drops of nourishment for skin that feels dry or looks lacklustre, with the option of blending it into a moisturiser.
Discover Urang Brightening Blue Oil Serum
Colour | Manasi 7 All Over Colour in Fuchsine
R1,100 | 5g
A little colour can change the mood of an entire look. Fuchsine, a rich fuchsia pink from Manasi 7, can be blended lightly for a fresh flush or layered for a more expressive finish.
Designed for lips, cheeks and eyes, the creamy formula contains sweet almond oil, apricot kernel oil and beeswax. Its buildable texture makes it an adaptable addition to a streamlined makeup bag, moving from a sheer wash of colour to a bolder statement.
Discover Manasi 7 All Over Colour in Fuchsine
Availability
The Laud Canon: Summer Edit is available at laudbeauty.com.
