First buyer registration for WTM Africa 2027 is officially open.
Africa’s premier B2B travel and tourism exhibition invites outbound buyers, tech professionals and decision-makers to claim their place.
The 2027 edition is shaping up to be the most geographically diverse yet. It brings together an expanding roster of destinations and suppliers. This growth reflects the broad scope of the event across the continent and beyond. The objective is to show travellers and buyers a wide array of options with depth and reach.
The edition highlights trends, technologies and market opportunities shaping travel across the continent and beyond. Attendees will see innovations in data, mobility and experiences that respond to evolving travel needs. Organisers emphasise practical benefits for partners and delegates through networking, content and discovery.
“If you’re serious about doing business across the African travel and tourism landscape, this is where you need to be,” says Megan De Jager, Portfolio Director for Travel, Tourism and Sports at RX Africa.
“Representation on the show floor is expanding, with new and returning regions adding depth and diversity to the buyer experience, along with valuable opportunities to grow their networks and forge new partnerships.”
Based on the current sales pipeline, the 2027 show is expected to feature expanded representation from the following markets. Some have participated previously and are increasing their presence, while others will be joining the event for the first time:
- North Africa: Egypt and Algeria
- West Africa: Nigeria and Benin
- East Africa and the Indian Ocean: Kenya, Tanzania, Uganda, Madagascar, Mauritius and Réunion
- Southern Africa: Botswana, Zambia, Zimbabwe, Mozambique and Angola
- The Middle East: United Arab Emirates (UAE)
WTM Africa 2027: Overview
For outbound travel buyers and travel technology professionals, this breadth of representation offers more destinations to explore. Moreover, suppliers await, and partnerships to forge, all under one roof over three focused days at WTM Africa 2027.
“We are proud to welcome the world’s travel and tourism community to Cape Town for WTM Africa 2027.”
As the premier travel and tourism expo on the continent, this event creates invaluable opportunities to connect. It also fosters collaboration and unlocks new possibilities for African tourism.
With a broader range of destinations, suppliers and industry expertise coming together, this promises an exciting edition. I encourage travel buyers and tourism professionals to register now and secure their place at this important gathering in our city.
Buyers’ Club: A smarter way to work the show
WTM Africa’s Buyers’ Club is back, and it means business. Designed exclusively for qualified buyers with genuine purchasing and contracting authority, the Club delivers a focused, high-value experience built around the connections and products that drive real commercial results.
Buyers’ Club 2027 membership includes:
- Priority access to new destinations, suppliers, and product developments.
- Exclusive networking with exhibitors and senior industry decision-makers.
- Curated content sessions covering destination trends, outbound travel, travel technology, and emerging market opportunities.
- Access to the dedicated Buyers’ Lounge, with complimentary Wi-Fi, refreshments, and lunch.
Members will also qualify for travel discounts, with details of participating offers to be announced soon.
“Buyers come to WTM Africa with clear commercial objectives, so every part of the experience is designed to make their time count,” says De Jager. “From pre-scheduled meetings and targeted networking to relevant industry content, we want buyers to leave with valuable contacts, fresh market intelligence and tangible opportunities for growth.”
Register now
Buyer registration for WTM Africa 2027 is open now.
Don’t wait.
Qualified travel buyers and purchasing decision-makers are encouraged to register today. They can start building their show experience.
WTM Africa 2027 will be held 7–9 April 2027 at CTICC, Cape Town, South Africa.
Register now: www.wtm.com/africa/en-gb/buyers.html
