Luxury coatings market set for growth as http://plascon.co.zac and Versus Paint Unite, two leading Southern African paint and coatings companies, have announced the formation of a joint venture to accelerate the growth of luxury, premium decorative wall finishes. This important strategic move will enhance the competitive position of both parties with the aim of delivering scalable and long-term growth.
‘The strategic joint venture will unlock significant sustainable and scalable growth opportunities for customers by delivering new specialist innovative product and service solutions, an enhanced brand experience, and expert technical excellence for both professional and retail customers,’ says Alan Cotton, General Manager of Plascon Southern Africa.
The joint venture brings together the complementary expertise, scale and capabilities of Plascon’s manufacturing, supply chain, market reach, and brand strength, with Versus Paint’s mastery of luxury coatings, specialist textures and applicator support services.
For Albano Prestia, Managing Director of Versus Paint, the venture is set to open doors:‘I am excited about the new opportunities that the joint venture will deliver for customers and Versus Paint is committed to ensuring a seamless rollout.’
The joint venture builds on the respective, existing, complementary strengths of both companies. Both have indicated that all their employees remain central to the success of the joint venture.
The combined strengths of these two companies creates a dynamic platform, that none of Plascon’s nor Versus Paint’s competitors have, to successfully expand the fast-growing luxury specialist coatings segment. The venture is set to deliver profitable growth to both companies and create new employee opportunities for learning, growth, career development and prosperity.
For more information on Kansai Plascon, visit https://plascon.co.za/
For more on Versus Paint, visit https://www.versuspaint.co.za/
