Louis Vuitton proudly unveils the 2025 Silver Lockit collection, a continuation of its long-standing partnership with UNICEF and a moving collaboration with House Ambassador Felix, member of K-pop sensation Stray Kids and UNICEF Goodwill Ambassador for Korea.
This latest edition of the Silver Lockit is a compelling symbol of Louis Vuitton’s unwavering commitment to the world’s most vulnerable children. Continuing the tradition of previous collections, this year’s design features the signature miniature lock, now engraved with a blue heart and the word “DREAM.” These design elements were personally inspired by Felix and speak to the universal importance of childhood dreams, hope, and the right of every child to grow up in safety and dignity.
Crafted from certified recycled silver, the 2025 Silver Lockit collection includes a bracelet (available in both cord and silver chain styles), a pendant with an extended chain, and an earring. The cord bracelet and pendant now come in four vibrant colours—yellow, blue, pink, and black—making the collection more customizable and expressive than ever.
This limited-edition line blends Louis Vuitton’s heritage with a heartfelt message. Drawing inspiration from the historic lock of the 1901 Steamer Bag, the Silver Lockit remains a timeless representation of connection, trust, and protection.
“The main message behind the Silver Lockit collection is to connect people. We designed a heart, recalling the way that I draw hearts for fans. We added the word ‘DREAM’ on the side, to represent the shared aspirations that connect us with our fans (STAY). I believe the Silver Lockit perfectly captures the essence of love,” says Felix, House Ambassador and Stray Kids member.
Since launching the LOUIS VUITTON for UNICEF initiative in 2016, the House has raised over $24 million, directly supporting UNICEF’s mission to protect and empower disadvantaged children globally. In 2024 alone, Louis Vuitton contributed to child-focused programmes in Madagascar, Guatemala, Haiti, and Vietnam.
For every Silver Lockit cord bracelet or earring sold, $100 is donated to UNICEF. For each silver bracelet or pendant, $200 goes directly toward helping children in need.
The 2025 Silver Lockit Collection will be available in Louis Vuitton stores worldwide and on louisvuitton.com beginning July 18th, 2025. The Yellow Cord edition will be exclusively available online.
