Waterfall City, South Africa’s fastest-growing mixed-use lifestyle precinct, can today proudly announce the official launch of SOOK Mall of Africa, a groundbreaking concept in short- term retail space. The arrival of SOOK in South Africa was first unveiled in July, and the exclusive launch of the 130 square meter space will take place on October 1st, 2023.
The SOOK concept has already been successfully rolled-out in various cities across the United Kingdom and is making its Africa debut in Waterfall City. The launch will feature an impressive lineup of leading brands, including TV personality Somizi Mhlongo’s “Sompire Kids,” Thando Thabethe’s “Thabooty’s,” renowned streetwear brand “GalxBoy,” and Soweto-born streetwear brand “Thesis Lifestyle.” This diverse mix of brands adds a distinctive flair to the Mall of Africa’s retail landscape.
The surge in demand for space at SOOK comes as smaller businesses, historically reliant on online platforms, seek flexible retail spaces to increase brand awareness and connect with customers in person. With the expected festive season frenzy approaching, SOOK Mall of Africa offers a timely opportunity for these businesses to expand their customer base and enhance the overall customer experience.
“Sompire Kids” founder, Somizi Mhlongo said, “What’s particularly impressive about Sook is its inclusivity. It doesn’t focus on just one type of business; it caters to all entrepreneurs. I’m thrilled to be part of the opening, especially as I’ve recently started my own business, and the attention its receiving is immense. This collaboration feels like a match made in retail heaven, and I’m eagerly anticipating what Sook will bring to the table. I know that it promises an ever-changing experience, like a fruit salad where each visit holds something new. These are indeed exciting time and I offer my congratulations”.
SOOK Mall of Africa seamlessly blends physical and digital elements in its design, creating a powerful platform that maximises brand exposure to a wide audience. Whether businesses need space for a month, a week, or just a day, SOOK Mall of Africa provides a flexible and modular setup that empowers entrepreneurs to exercise their creativity.
Yasmeen Lorgat, Leasing Manager at Mall of Africa, said, “the launch of SOOK Mall of Africa represents a significant milestone for us as we continue to evolve and elevate the retail experience. It’s an innovative concept that caters to the needs of both emerging and established brands, offering them a unique platform to engage with customers in an experiential and flexible way.”
At its core, SOOK fosters a synergistic environment, emphasising diversity and inclusivity among tenants, brands, and shoppers. The concept places a high priority on delivering exceptional customer service and personalized retail experiences, fostering strong and lasting relationships with customers.
One of the standout features of SOOK Mall of Africa is its ability to provide valuable insights into customer behaviour and sales statistics through advanced data analytics. This data-driven approach helps tenants optimise their business strategies for enhanced success.
Waterfall City strategic development partner, Attacq, is committed to sustainable practices, including reducing its carbon footprint and implementing eco-friendly initiatives across its entire portfolio, including Mall of Africa. Through SOOK, tenants will be encouraged to practice ethical sourcing, responsible production, and environmental consciousness.
To embark on the journey towards retail success and experience the SOOK difference, visit https://sookmallofafrica.co.za. Stay tuned as SOOK Mall of Africa continues to raise the bar for retail excellence.
