A collection of premium, statement-making tech accessories that capture the global zeitgeist has arrived in South Africa. With a celebrity following and high-fashion street cred, Scandinavian innovator Golden Concept offers a portfolio of Apple Watch cases with personalisation options.
Golden Concept’s Apple Watch cases upgrade your regular smart watch to a ‘beyond the ordinary’ version with a single click. A distinctive tech gadget is effortlessly transformed into an object of elevated style, performance, and value – an individualised, hyper-modern timepiece that can be worn for all occasions and suits a wide range of refined tastes and needs.
Founded in 2015, Golden Concept came to prominence with its audacious custom-made 24k gold iPhone covers, and it’s continued to push the boundaries of form following function with cutting-edge materials, from titanium to carbon fibre. In 2020, the company introduced the world’s first ultra-premium case for the Apple Watch with a value higher than the devices they protect. Golden Concept designers have leveraged the traditional savoir-faire of the Swiss watch industry, working with top artisans to create pieces that stand apart for their immaculate quality, finish and detailing.
Against a tide of ubiquitous design, the bold luxury of these state-of-the-art tech products is seductive. It’s what has led to the brand’s appeal among the Kardashians, and celebrated recording artists like Post Malone, Luis Fonsi, Karol G, DJ-producer David Guetta and DJ Khaled. The high-performance durability and expressive style have given the products credence among football legends Cristiano Ronaldo and Lionel Messi, as well as one of the greatest athletes of all time, Usain Bolt.
Central to the Apple Watch Case collection is the Sport Edition, a timeless modern piece with strong lines that remains sought-after for its versatility. The Classic Edition is a sleeker take on the former, while the Royal Edition is an expression of clean-lined elegance with its seamless integrated bracelet. The use of ultra-light, durable titanium for the aptly named Racing Sports models results in products engineered for unbeatable performance.
Taking the Apple Watch Ultra to another level of durability and resilience for athletes, outdoor adventurers and urban explorers alike is the utilitarian Ultra Edition, available in a choice of striking hues in the Transparent series, as well as in Steel and Carbon. Dressier occasions call for the detailing of the Evening Edition, whether in gold, rose gold, silver or with a shimmer of Swarovski Zirconia crystals. All the cases can be further customised with replacement straps and bracelets in an array of colours and materials, while beaded bracelets make for complementary accessories.
Meeting the demand in Africa for bespoke luxury products melding meticulous design and precision crafting, the arrival of these products locally is timely. Each Apple Watch Case is engraved with a unique number. In addition to the watch case and bracelet, the box includes a custom-sized screwdriver and screws along with an instruction booklet and warranty card. The Apple Watch Case can be purchased with the appropriate Apple Watch included, or as a standalone item.
Available in limited quantities, find Golden Concept Apple Watch Cases at goldenconcept.co.za and at iStore in Canal Walk and Sandton City, as well as on istore.co.za. Prices start at R16,999 (excl. Apple Watch).
About Golden Concept
Golden Concept was founded by Swedish industrial designer and entrepreneur Puia Shamsossadati in 2015 with a vision of elevating high-end tech products to extraordinary levels of craftsmanship and desirability. Sought by global luxury consumers with an eye for rare and limited-edition finds with timeless appeal, Golden Concept has a presence in over 150 high-end retail stores, including flagship stores in Tokyo, Taipei and Shanghai. Find out more at goldenconcept.co.za and on Instagram: @goldenconcept.za
Golden Concept is distributed in South Africa by Luna Belle Ventures, a local agency committed to bringing luxury global brands renowned for their quality and craftsmanship that go BEYOND LUXURY.
To contact Luna Belle Ventures
Website: lunabelleventures.com
Email: info@lunabelleventures.com
