DIOR The Art of Watchmaking

Dior brings its precious timepieces to life by combining creativity, colour, and craftsmanship with the world’s most magnificent materials. Discover the world of savoir faire.










Designed in the studios at 30, Avenue Montaigne and developed by a team of horological experts in the cradle of the worldwide Swiss watch-making industry at La Chaux-de-Fonds, Dior timepieces are fully in keeping with the House of Dior’s logic of excellence.
Traditionally surrounded by the finest artisan embroiderers or feather dressers for its Haute Couture creations, Dior quite naturally turned to the best possible partners for its watch-making: manufacture Zenith for the development of its “Irreductible” movement, so characteristic of the Chiffre Rouge limited editions, and for its ultra flat “Elite” movement for the exclusive La D de Dior and Dior Christal timepieces; the Maison Quinting for its very first mysterious movement, Concepto, a conceiver movements, for the development of its first “Tourbillon” calibre and the Maison Bunter for the precious stone settings on its watches.

Dior watch-making also draws its inspiration from the concept of refined and elegant Couture clothes being as beautiful on the inside as on the outside: as, for example, the faces of the dials on the cases with their intricate graphic work and tinted sapphire glass that reveals the hidden luxury of the Dior Christal and Chiffre Rouge automatic movements.


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