50 YEARS OF EL PRIMERO


The legendary El Primero high-frequency chronograph celebrates half a century of avant-garde and precision. In tribute to its legendary destiny, Zenith is offering aficionados an anniversary boxed set containing three chronographs with emblematic tricolour counters. A reissue faithful to the first El Primero model of 1969; a Chronomaster El Primero with optimized movement; and a Defy El Primero 21 to 1/100th of a second: the 50-piece limited-edition trilogy ‘conjugates’ high frequency in several tenses.

Past, present and future. El Primero has been flowing through the veins of Zenith for 50 years. The history of this high-frequency star, born in 1969, continues today and tomorrow, with the iconic Chronomaster El Primero and the futuristic Defy. To celebrate the unique destiny of El Primero – the world’s first integrated and most accurate automatic chronograph –, Zenith invites you on a journey through time. The anniversary set contains three El Primero models retracing the technical and aesthetic evolution of this precision legend. Presented in a box mingling technology with tradition, this collector’s trio with ‘signature’ counters panders to every desire: vintage, classic or modern. Meanwhile, a still-empty fourth cushion sits ready to welcome the next achievement of Zenith in the universe of very high frequency: 1/1000th of a second!

ZENITH: The Future of Swiss Watchmaking

Since 1865, Zenith has been guided by authenticity, daring and passion in pushing the boundaries of excellence, precision and innovation. Soon after its founding in Le Locle by visionary watchmaker Georges Favre-Jacot, Zenith gained recognition for the precision of its chronometers, with which it has won 2,333 chronometry prizes in just over a century and a half of existence: an absolute record. Famed for its legendary 1969 El Primero calibre enabling short-time measurements accurate to the nearest 1/10th of a second, the Manufacture has since developed over 600 movement variations. Today, Zenith offers new and fascinating vistas in time measurement, including 1/100th of a second timing with the Defy El Primero 21; and a whole new dimension in mechanical precision with the world’s most accurate watch, the 21st century Defy Lab. Energised by newly reinforced ties with a proud tradition of dynamic, avant-garde thinking, Zenith is writing its future… and the future of Swiss watchmaking.

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