Hastings Royale is a luxury conglomerate brand founded by George Hastings. The brand which started as a Luxury Coffee brand then expanded in creating the Hastings Royale restaurant. adding to the growth is the sister brand Lucha Denero by Hastings Royale, a brand that creates luxury products such as Fragrances, Hair products, Health supplements.

Year 2020 Hastings Royale has started its work on the creation of its wrist watch and limited edition mobile device set to debut in 2021.