A new chapter in South Africa’s fashion scene was written as SOUL Gallery opened its doors in Sandton, Johannesburg. Media, celebrities, and close friends gathered for an exclusive evening to celebrate the grand unveiling of SOUL Gallery, an unparalleled sanctuary of high-end streetwear and luxury brands. Designed by acclaimed interior designer Tristan Du Plessis and store build up by Blackline Group, SOUL Gallery promises an immersive experience that blends the worlds of fashion, art, and opulent living.
SOUL Gallery is more than a retail space; it is a curated fashion gallery founded by Josh Weinberg, that speaks to the refined tastes of Johannesburg’s most discerning fashionista.
“Our goal with SOUL Gallery was to create a space that not only showcases fashion but celebrates it as an art form,” said Weinberg. “I’m thrilled to introduce this unparalleled concept to Johannesburg, bringing some of the most coveted global brands and styles directly to our fashion-forward community.”
The grand opening was an elegant affair, where media, fashion insiders, and celebrities alike were immersed in SOUL’s vision of elevated, redefined living. Set against the backdrop of Tristan Du Plessis’ timeless design, guests enjoyed an atmosphere of sophistication that reflected the essence of SOUL Gallery. Joining the SOUL family In attendance was Zamani Mbatha, Sarah Langa, Kamo WW, Sibusiso Kotelo, Lungile Thabethe, Black Coffee, and Cassper Nyovest, who all gathered to witness and celebrate this avant-garde fashion space.
SOUL Gallery hosted an unforgettable launch experience, blending fashion with music and hospitality to encapsulate the gallery’s ethos. Guests enjoyed electrifying sets by Chaxlie, Pandemic Boyz, SONA, and Breetz, adding an energy that seamlessly complemented the luxurious ambiance. Throughout the night, attendees were treated to Hennessy cocktails, elevating the evening’s festivities and adding to the gallery’s aura of high-end exclusivity.
SOUL Gallery has carefully selected a portfolio of globally renowned streetwear and luxury brands, from New York to Tokyo, Paris to London. Stocking names like Marc Jacobs, Jacquemus, Cactus Jack, Fear of God Essentials, Dior, Prada, Goyard, Hermès, Palm Angels, Nike, KAWS, Supreme and Micael Matthews, the gallery strikes a masterful balance between iconic high-end labels and contemporary streetwear, making global trends and coveted designs accessible to South African shoppers for the first time.
Curating an indeliable launch that brought Sandton City to a standstill, Rich Mnisi, Amanda Dandala and Bradley Ndlovu shared Another Zero’s experiential concept for SOUL Gallery,
“Another Zero is thrilled to bring SOUL Gallery’s vision to life through a dynamic blend of fashion, art, and immersive experiences. We designed this event to not only celebrate the launch of a luxury streetwear haven in Sandton but to set a new standard in how fashion events connect with South Africa’s vibrant cultural landscape. Our goal is to create memorable moments that resonate with Johannesburg’s fashion-forward community and reflect the essence of SOUL Gallery’s unique style and sophistication.”
Reflecting on the opening, Weinberg shared his excitement about bringing SOUL Gallery to life in Sandton City. “We’ve created SOUL Gallery as a bridge between South Africa and the global fashion capitals of New York, Tokyo, Paris, and London. Each piece we showcase embodies the creativity and quality that define the world’s most coveted brands. Our mission is to create a space where our customers can explore and express their own sense of style in a setting that feels both luxurious and welcoming.”
Located inside Sandton City, SOUL Gallery is official open to the public from Friday, 8 November.
Be sure to follow @soulgallery_za for the latest fashion news.
